The label is one of the most useful models. It basically takes any image and lets you bend it and move it in 3D.
That's the basics — upload an image and bend it using the shapes panel. You can add a background image of a bottle to bend it around.
Flatten out the label (with the shapes panel) and you can create business cards, posters or any flat object. And you can still have things like metallics and spot varnish.
Pro tip: Bend it slightly (about 2-5 in the shapes panel) to get a bit more roundness to the reflections.